Uncovering India's Ecommerce Trends in Babycare and Haircare

India's ecommerce industry is rapidly expanding, and as a leading market intelligence company, Vumonic has conducted extensive research to identify key trends in two popular categories: babycare and haircare. Our analysis reveals exclusive insights into these categories on Flipkart, as described below.


Our research shows that babycare contributes less than 5% of total volume on Flipkart, but top brands like Pampers, Himalaya, Johnson's Baby, Mamypoko, and Bumtum offer a range of products, from diapers to wipes, that have garnered loyal customer bases. The top-selling products in this category on Flipkart are the Miss & Chief 3-in-1 baby carrier, Himalaya Baby Wipes, Mamypoko Diapers, Johnson's Baby Wipes, and Bumtum Diapers.


Our research also shows that haircare contributes less than 5% of total volume on Flipkart, but Dove, KeshKing, Bajaj, Loreal, and Head & Shoulders have established themselves as leaders in this space. The Head & Shoulders Shampoo Ranvir Singh Special Edition and the Clinic Plus Long & Strong Shampoo are two of the most popular products in this category, along with the Parachute Pure Coconut Hair Oil, Indulekha Bhringa Hair Oil, and Dove Hair Fall Care Rescue Shampoo.


At Vumonic, we're committed to providing exclusive insights that businesses can use to make informed decisions. While this article only covers Flipkart, our comprehensive market intelligence product covers a range of ecommerce platforms and direct-to-consumer websites, giving businesses a full view of the market. Whether you're in the babycare or haircare industry, or any other industry for that matter, our data-driven insights can help you stay ahead of the curve and achieve success in this rapidly growing market. By leveraging our research, businesses can make informed decisions and win marketshare in this dynamic ecommerce landscape.