Outrageous Brand Movement in Body & Face Care Category
Nov 1, 2022
Welcome back to another Vumonic blog post, where we cut deep into the ecommerce insights that even the industry insiders are not aware of. Using Vumonic's proprietary AI technology and Panel-based data source, we come to you with the best insights on the Body and Face category this week.
The body care and face care category is one of the most important and necessary categories in the ecommerce world. People in India especially care alot about taking care of their skin.
In September, there was a lot of movement in this category, with some brands seeing a significant increase in sales. The top 5 brands for body and face care in September were:
- Clean & Clear
(Do you think this list is ordered, or random? And, which brands are there in the bottom 5? Email firstname.lastname@example.org to find out)
Of these brands, Mamaearth was the most expensive, with an average price of 290 INR. Nivea, on the other hand, was at the lower end of the price spectrum, with an average price of 220 INR.
Most of the sales across all brands happened on September 22nd, which was likely due to a sale. Nivea saw a small bump in sales at the beginning of the month, while Garnier had a medium-sized bump in the middle of the month.
Clean & Clear is a brand that is known for its affordable and effective products. Their strategy seems to be working, as they were one of the top-selling brands in September. Nivea is a trusted brand that has been around for many years. Their prices are lower than some of the other brands in the top 5, which could be one of the reasons why they did so well in September. Vaseline is another affordable brand that is known for its quality products. Their sales probably increased in September due to the success of their recent marketing campaign. Garnier is a bit more expensive than the other brands in the top 5, but their products are of high quality. Mamaearth is the most expensive brand in the top 5, but their products are also of high quality.
The body care and face care category is important for people of all ages and genders. These products help us to take care of our skin and keep it healthy. The brands in the top 5 are all trusted brands that offer quality products.
So, would you like to play around with this data, or see for yourselves some interactive dashboards? Look no further and send an email to "email@example.com" with subject line "Dashboard" + whatever ecommerce category you are interested in, and we will share a complimentary dashboard with you.