Greetings, fellow ecommerce enthusiasts! It's Michael from Vumonic, your numero uno destination for market intelligence in India. Today, we're diving into the fascinating world of MyGlamm, a D2C trailblazer in the beauty industry that has managed to stand out from the crowd.
While most comparable D2C brands rely on marketplaces like Nykaa, Amazon, Flipkart, and Myntra for sales, MyGlamm bucks the trend by securing a staggering majority of its sales directly through its D2C site. This brand's focus on its D2C channel sets it apart from others like mCaffeine, Plum, and Biotique, which don't achieve meaningful portions of their total sales through their D2C sites.
The magic doesn't stop there! Despite driving most of its sales through the D2C channel, MyGlamm has made a splash in the marketplace world. The brand managed to secure a spot in the top 75 best-selling beauty category brands on Flipkart in the last 12 months and currently holds a position within the top 150 on Amazon.
Curious about MyGlamm's top-selling products? Look no further! Here are some of their best-sellers on Nykaa in March '23:
In conclusion, MyGlamm has carved a unique niche for itself in the Indian ecommerce beauty sector by focusing on its D2C channel while still making waves in the marketplace arena. Stay tuned to Vumonic for more engaging, data-driven insights into the ever-evolving world of ecommerce. Keep exploring, and happy shopping!