India's Online Grocery Shopping Trends: Insights from Blinkit

Online grocery shopping has become a game-changer for the Indian ecommerce sector, thanks to the convenience and accessibility it offers. As the leading market intelligence company in India, Vumonic has been keeping a close eye on the trends and preferences of Indian consumers when it comes to online grocery shopping. Our latest insights from Blinkit, a top ecommerce platform for groceries in India, reveal some exciting and surprising trends. So, sit tight and get ready to learn more about the products, brands, and consumer behaviors that are driving the online grocery sector in India.

Top Selling Products on Blinkit in January

What are Indian consumers buying online when it comes to groceries? According to Blinkit's data, the top-selling products in January were a mix of daily essentials and indulgences. Consumers stocked up on products such as Amul Salted Butter, Fortune Premium Kachi Ghani Pure Mustard Oil, and Aashirvaad Shudh Chakki Whole Wheat Atta, highlighting the importance of basic kitchen staples for Indian households. On the other hand, the data also shows that consumers indulged in their favorite brands, such as Marlboro Gold Advance Lights and Gold Flake Kings. And let's not forget about the dairy products, with Milkfood Rich Desi Danedar Ghee, Amul Taaza Toned Fresh Milk, and Amul Gold Full Cream Fresh Milk making it to the top of the list. These insights show that Indian consumers are looking for both convenience and indulgence when it comes to their grocery shopping.

Item, Order, and User-level Averages

Data is the name of the game, and the average numbers from Blinkit's data provide some interesting insights into consumer behaviors when it comes to online grocery shopping. The average number of items per order is around 5, indicating that consumers are looking for quick and easy ways to stock up on their daily essentials. The average order value is less than 1000 INR, and the average delivery charge is less than 20 INR, making online grocery shopping a cost-effective and convenient option for Indian consumers. Furthermore, around 90% of consumers choose to pay online, showing their trust and confidence in the ecommerce platforms. And with an average discount of around 100 INR per order, consumers are finding ways to save even more on their grocery bills. These insights show that Indian consumers are embracing online grocery shopping with open arms, thanks to the convenience and affordability it offers.

Monthly Volume Trends

When it comes to monthly trends, Blinkit's data provides some interesting insights into consumer behavior. January 8th and 29th saw a spike in volume that was about 2x the average for the month, and both days were Sundays. This highlights the fact that Indian consumers prefer to place their grocery orders on Sundays, indicating that they are planning ahead for the week and ensuring that they have everything they need. With an average of around 3 orders per user per month, it's clear that online grocery shopping has become an integral part of many Indian consumers' lives.


In conclusion, the data from Blinkit provides some exciting insights into the ecommerce trends within India's online grocery sector. From daily essentials to indulgences, consumers are looking for convenience, affordability, and accessibility when it comes to their grocery shopping. And with Sundays being the preferred day for placing orders, Indian consumers are planning ahead and relying on ecommerce platforms like Blinkit to meet their needs. These insights are just a small taste of the wealth of data and intelligence that Vumonic has to offer when it comes to the Indian ecommerce sector. So, stay tuned for more exciting and insightful data-driven articles!