Insights into Ferns & Petals' Valentine's Week Success: A Deep Dive into February 2024 Sales Trends

As February unfolds each year, the air becomes infused with romance, anticipation, and the unmistakable fragrance of roses. For businesses like Ferns & Petals (FNP), Valentine's Week marks a pivotal period, where lovebirds across the nation express their affection through thoughtful gifts. In this blog post, Vumonic Datalabs delved into the intricate sales data of FNP during Valentine's Week, uncovering key insights and trends that shaped their success.

FNP Valentine’s Week Revenue Performance

Valentine's Week isn't just a celebration of love; it's also a significant revenue driver for Ferns & Petals. According to recent data, this romantic period accounted for 47% of FNP's total revenue in February. This statistic underscores the critical importance of Valentine's Week in the company's annual sales calendar.

FNP Top Gift Choices

In the realm of gift-giving, certain classics never go out of style. Analysis of sales data reveals that roses, soft toys, and Valentine's hampers emerged as the top choices for customers during this love-filled week. These timeless gifts continue to capture the hearts of recipients, embodying the essence of romance and affection.

FNP Average Order Value & Cancellation Rate

Despite facing a 9% cancellation rate, Ferns & Petals experienced a notable increase in the average order value during Valentine's Week. The average order value saw a near 20% increase, which rose to approximately 1400 INR, marking a significant uptick in customer spending. This rise in spending suggests a willingness among consumers to invest in premium gifts and experiences for their loved ones.

FNP’s Average Discount Trends

Valentine's Week witnessed an uptick in discounting, with average markdowns reaching around 30%. During the peak of festivities, discounts peaked at approximately 80 INR, enticing customers with irresistible offers and promotions.

Top Selling Cities of FNP

Unsurprisingly, metropolitan hubs such as Bengaluru, Delhi, Mumbai, Pune, and Kolkata emerged as the top cities in terms of Valentine's Week sales for Ferns & Petals. These bustling urban centres served as hotspots for romantic rendezvous and gift exchanges, driving substantial revenue for the company.

FNP’s Future Growth and Expansion

As FNP continues to thrive in the ever-evolving landscape of e-commerce and gifting, according to BW Retail World, Founder & MD Vikaas Gutgutia has expressed intentions to explore external funding opportunities in 2024. Additionally, an IPO may be on the horizon as early as 2025, signaling ambitious plans for expansion and sustained growth.


Valentine's Week serves as a testament to Ferns & Petals' unwavering commitment to delivering joy, love, and happiness to customers across the nation. Through strategic insights and data-driven decision-making, FNP has carved a niche for itself in the competitive world of gifting. 

To see more in-depth data driven insights & consumer behaviour in the ecommerce vertical, feel free to reach us here.

Disclaimer: The information provided in this blog is based on the data analysis conducted by Vumonic Datalabs and is subject to market dynamics and fluctuations. 


Written by: Samiksha Mulik

Date: 14 March 2024

Vumonic Datalabs is a global consumer intelligence platform. We provide high-quality, deterministically linked, large structured data that can be used to derive deep consumer,  business, and market insights. Our proprietary data pipelines deliver unbiased actual transaction data collected in a privacy secure manner via large global panels.