Exclusive: Campus Activewear IPO

Footwear is an extremely fragmented category, with more than 500 brands appearing in transactions over a period of 6 months.

Campus Activewear has opened for Rs. 1400 Cr.  IPO today; an inspiring story of a brand that built a large, scalable, omni-channel business. Nearly 40% of Campus Activewear revenue comes from online sales. With an Average order value (AOV) of Rs. 912 campus has firmly set its place in the mid pricing tier.

Based on our analysis – we are confident that Campus will maintain leadership position in the online Footwear sales in the short to medium term.


Blog written by : Anupam Asthana

Date: 29 Apr 2022

Vumonic Datalabs is a global consumer intelligence platform. We provide high quality, deterministically linked, large structured data that can be used to derive deep consumer,  business and market insights. Our proprietary data pipelines deliver unbiased actual transaction data collected in a privacy secure manner via large global panels.