Meat Your Cravings: A Look at India's Meat Delivery Trends

The Indian ecommerce and food delivery sector is on fire, and two companies that are leading the charge in this space are Licious and Fresh2Home. Both companies specialize in meat delivery, but which one is the meat master when it comes to average order sizes, top purchased items, and monthly volume trends? Let's dive in and find out.

First, let's look at the average order sizes per month per customer. Licious comes out on top with an average order size of 870 INR, while Fresh2Home's average order size is 500 INR. This suggests that Licious customers are ordering more per month, which is great news for the company and the brands and restaurants they sell products from. But what's driving Licious' higher average order size? Are they offering more discounts or promotions? Or are they simply selling more high-priced items? These are all questions that market researchers might want to explore further.

Next, let's take a look at the top purchased items. Licious customers are loving their Chicken Curry Cut, Eggs, Chicken Breast, Chicken Drumstick, Chicken Thigh, Chicken Boneless, and Rohu - Bengali Cut. Meanwhile, Fresh2Home customers are opting for Skinless Curry Chicken, Goat Cut, Chicken Breast Fillet, Chicken Cubes, Chicken Drumstick, and Boneless Chicken Cubes. Both companies are clearly offering a wide variety of meat options, but it looks like Licious has a slight edge in terms of top-selling items. But what's driving these sales? Are certain cuts of meat more popular in certain regions of India? How does this impact revenues and promotions? These are all questions that market researchers might want to investigate.

Lastly, let's look at the monthly volume trend analysis. Both companies see a spike in volume on Dec 18th and from Dec 24-31, which is no surprise given that these are major holidays in India. But overall, Licious has a slightly higher average of purchases per month per user, with 2.6 compared to Fresh2Home's 2.1. But what's driving this difference in monthly volume? Are Licious' customers more loyal? Are they better at retaining customers? Are they more successful at acquiring new customers? These are all questions that market researchers might want to explore.

Overall, Licious and Fresh2Home are both doing well in the Indian ecommerce and food delivery sector. Both companies are offering a wide variety of meat options and seeing a boost in sales during the holidays. But when it comes to average order sizes, top purchased items, and monthly volume trends, Licious comes out on top. However, the real meat of the matter is understanding the underlying factors driving these trends. Market researchers should dig deeper to uncover the reasons behind Licious' success and how Fresh2Home can improve its performance.