Exclusive Inside Scoop on Swiggy and Zomato for October
Nov 22, 2022
Swiggy and Zomato battled it out as usual in October, and there were some interesting developments in strategy seen by both players. Let's dive into Vumonic's proprietary data to see the ground truth.
Both Swiggy and Zomato See Volume Spikes Between 25 and 50% on Weekends
Swiggy and Zomato are two of the most popular food delivery services in India. Between them, they have over 200 million users across India. As per usual, there has been a significant increase in volume for both companies on the weekends the last few weeks.
This spike in activity may be due to several factors: increased demand from weekend visitors, particularly those who live near tourist destinations; an influx of new customers who signed up for Swiggy or Zomato during the week; or a promotional campaign by either company. It is still too early to say for sure what caused this surge in activity, but it will be interesting to watch how these volumes change over time and whether they continue to grow at this rate.
Data and insights are key to any market research or consumer insights professional. Vumonic understands this, and that is why they offer data analytics tools and services to businesses in India.
Their platform provides a variety of data analysis options for users, including exploratory data analysis, text mining, predictive modeling, machine learning algorithms and more. This allows businesses to get an understanding of their customer base and make better decisions based on the information gathered.
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The Most Popular Foods Were Butter Naan, Tandoori Roti, Chicken Biryani, Masala Dosa, Paneer Butter Masala, Chicken Fried Rice, and Parotta
There's no doubt that Indian cuisine is one of the most popular in the world. From butter naan to chicken biryani, there's something for everyone on India's menus. And it seems like food preferences are only growing more diverse with time – witness the recent explosion of chicken fried rice and parotta popularity.
Which foods are Indians eating more of? Vumonic has crunched some numbers to find out! In this report, we looked at five key cuisines in India and studied which foods were being consumed by consumers at a high level (more than once per month). We found that butter naan was by far the most popular item across all five categories: it was eaten by over 56% of Indians who consume Indian food regularly. Chicken biryani came second place with nearly 33% consumption rates followed closely by tandoori roti (31%) and masala dosa (29%). Interestingly enough, paneer butter masala ranked lowest among all items studied – just under 20% of people consuming Indian food frequently eat this dish!
It’s clear that different dishes resonate with different consumers depending on their taste preferences and cultural background. For example, many people in North America might not enjoy spicy dishes like masala dosa or tandoori roti; meanwhile, those from South Asia would likely be fans of these types of dishes. However you slice it though- whether you’re looking for insights into what specific ingredients or cooking methods are resonating with your target market right now or planning your next big marketing campaign around regional favorites- Vumonic can provide valuable data insights into what works best for you!
Vumonic is a data and insight company that offers valuable insights to market researchers and consumer insights professionals in India. With its vast collection of data, Vumonic provides valuable information that can help businesses better understand their customers.
Delhi NCR Saw the Largest Share of Volume Followed Closely by Bangalore. Bangalore and Mumbai Were Neck and Neck on Total Sales
Delhi NCR saw the largest share of volume on both platforms for October. This is likely due to its growing population and increasing demand for infrastructure projects. Bangalore and Mumbai were neck and neck on total sales, but Bangalore held a slight edge based on unit sales.
In today's world, data is key. Whether you're a market researcher looking to understand your target audience better or a consumer insights professional trying to figure out what people want, data is essential. And that's where Vumonic comes in.
Vumonic provides industry-leading data and insights solutions for businesses of all sizes around the world. Their unique approach blends proprietary algorithms with extensive user feedback to provide actionable information that helps companies make informed decisions quickly and easily. As such, they're an invaluable resource for anyone looking to gain insight into their market – from consumers all the way up to CEOs and board members!
Zomato Charged Roughly 25% More on Delivery Charges
Zomato, one of India's most popular food delivery platforms, recently came under fire for allegedly charging 25% more on delivery charges than its competitors. This revelation has raised some eyebrows and sparked a lot of curiosity among consumers in the country.
What does this mean for zomato? Well, it could mean that the company is trying to hike up its prices above what customers are willing to pay. Alternatively, it could be indicative of deeper issues with the company's business model. It remains to be seen which explanation turns out to be true; however, either way, there's no denying that this news is likely to have an impact on zomato's bottom line
According to market researchers, it seems that the volume of food ordered on weekends is spiking significantly for both Swiggy and Zomato. While this data is still preliminary, it provides valuable insights into what people in India are eating and how they're ordering their food. Given the large number of restaurants available in India, it's important for consumers to be as informed as possible about which ones are offering good deals and reliable delivery service. By subscribing to our email newsletter, you'll not only be alerted when new insights are released but also gain access to exclusive discounts and offers.