Showdown of Food Delivery giants, the Market Share, AOV & Consumer Behavior of Swiggy and Zomato from April -June 2023!
Oct 31, 2023
Swiggy and Zomato are the popular names for anyone, who enjoys the convenience of food delivery in India. These two platforms have become 'must have service' with the modern dining experience. These two food delivery giants have revolutionised the way the food industry was. While they share a common goal of making it easier for people to enjoy their favourite meals from the comfort of their homes, each platform has its own unique features, services, and approach to the market. In this blog post, we'll dive into the world of Swiggy and Zomato, comparing their offerings, Market Share and the impact they've had on the food delivery industry in India.
Market Share comparison between Swiggy & Zomato
In the dynamic world of food delivery platforms, two giants, Swiggy and Zomato, continue to vie for the attention of hungry customers across India. Vumonic Datalabs conducted an analysis for the period of April to June 2023 which provided intriguing insights into their performance.
Swiggy has managed to outperform Zomato in terms of sales for the period of April to June 2023. Specifically, Swiggy's sales were 1.2 times higher than Zomato's during this period. This indicates a strong preference among consumers for Swiggy, which could be attributed to various factors such as better user interface, wider restaurant selection, or more attractive discounts.
AOV & Discount trends on Swiggy
Swiggy's popularity can be attributed in part to its competitive pricing strategy. The average order value on Swiggy hovers around 390 INR while that of Zomato is around 420 INR, indicating a price- conscious play to capture a bigger piece of the pie. Additionally, Swiggy offered an average discount of 110 INR in April-June 23, sweetening the deal for customers and providing an extra incentive to choose Swiggy.
Promo codes have become an integral part of the online food delivery experience, and Swiggy has mastered this art. During April and May, when the IPL (Indian Premier League) was in full swing, Swiggy saw a surge in the usage of specific promo codes. This suggests that Swiggy effectively leveraged the popularity of the IPL to boost its sales.
The April-June 2023 analysis of Swiggy and Zomato by Vumonic Datalabs paints a vivid picture of the Indian food delivery landscape. Swiggy's 1.2-fold lead in sales, coupled with its strategic pricing, efficient delivery times, and well-received promo codes, solidify its position as a top player in the industry.
As we move forward, it will be fascinating to see how both Swiggy and Zomato continue to innovate and cater to the diverse tastes and preferences of their ever-growing customer base. Whether it's a quick bite during a cricket match or a leisurely family dinner, these platforms have undoubtedly become an integral part of our culinary experiences.
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